'Talking really helps' suicide prevention campaign resources

The Public Health Agency’s ‘Talking really helps’ mass media campaign is running again in February and March 2025. The campaign was developed in March 2022 and last ran January-March 2023. 

The aim of the campaign is to encourage openness and talking in relation to feelings of anxiety, distress or crisis, increase help-seeking behaviour and reinforce the concept of recovery. The campaign promotes Lifeline, Northern Ireland’s crisis response helpline. 

See the briefing newsletter for further information. Please help promote the campaign by sharing the assets below via your own communication channels.

Television advertising (for viewing only)

‘Talking really helps’ 30-second TV advertisement

 

Also available in British Sign Language and Irish Sign Language.

Social media

Please support the campaign through your own social media channels by creating your own posts using the social media copy and assets below or by liking and sharing the social content posted from:  

X: @publichealthni

Facebook: @publichealthagency

Instagram: @publichealthni

 

Talking really helps social media suggested words
 

Talking really helps 30s video - 1x1

Talking really helps 30s video - 16x9

Talking really helps 30s video - 9x16

Talking really helps 15s male video - 1x1

Talking really helps 15s male video - 16x9

Talking really helps male video - 9x16

Talking really helps 15s female video - 1x1

Talking really helps 15s female video - 16x9

Talking really helps 15s female video - 9x16

Lifeline counsellor video (calls) - 1x1

Lifeline counsellor video (calls) - 9x16

Lifeline counsellor video (not a burden) – 1x1

Lifeline counsellor video (not a burden) – 9x16

Lifeline counsellor video (things can get better) – 1x1

Lifeline counsellor video (things can get better) – 9x16

Texting video - 9x16

Signs to call Lifeline video - 9x16

Signs you may need to call Lifeline animation - 1x1

Signs you may need to call Lifeline animation - 9x16

I can barely cope static - 1x1

I can barely cope static - 9x16

I'm not feeling okay static - 1x1

I'm not feeling okay static - 9x16

I'm not fine static - 1x1

I'm not fine static - 9x16

Webpage banners and email signatures

I’m not alright – 900x300

I’m not alright – 600x200

I’m not coping – 900x300

I’m not coping – 600x200

I can barely cope – 900x300

I can barely cope – 600x200

Posters

A3 poster – male 20s

A3 poster – male 40s

A3 poster – female

A4 poster – male 20s

A4 poster – male 40s

A4 poster – female